If you’ve ever tried to make money on the Internet, the chances are you’ve heard of affiliate marketing. This is the method where you sign up to promote a particular merchant and get a commission on any sales you generate.
Normally, affiliates receive a special code to use in their website links. If someone clicks through your affiliate link and makes a purchase, you are credited with a proportion of the fee they paid.
Many newcomers to affiliate marketing start by promoting downloadable products from the popular ClickBank marketplace. Commission rates on these products can be high and the best of them have quite compelling sales pages. If you can send interested prospects their way, in theory anyway you should generate some sales.
ClickBank is a hugely popular option for affiliate marketers, but that can be its main drawback too. With popular products you are likely to be competing against hundreds, maybe thousands, of other affiliates, including the semi-mythical “super-affiliates” who typically cream off most of the profits from big product launches.
In practice, many newbies who start off promoting ClickBank products are disappointed with the returns they achieve.
The WCCL Alternative
In this article, I’d therefore like to recommend a possible alternative. The WCCL Network is a well-established electronic publishing house with many hundreds of (excellent) products available for affiliates to sell at generous commission rates.
But because they are not nearly as well-known as ClickBank, there is less competition from other affiliates. The result is that even a relatively inexperienced affiliate marketer, if they put in a bit of work, can earn a steady sideline income (or better) promoting their products.
I’ve worked for nearly ten years with WCCL as a writer, editor and affiliate, so I know the company pretty well.
Here are ten reasons why I think you should give joining their affiliate programme serious consideration…
1. Commissions of up to 60% of the sale price.
2. Notifications sent by email every time you make a sale.
3. Commission payments sent automatically by PayPal after 35 days (assuming the order hasn’t been cancelled). There is no minimum payment, and – very unusually – WCCL pay all of Paypal’s transaction fees, so nothing is deducted from your commission.
4. Free publicity materials, including banners, text links, model sales letters, and so on.
5. Two-tier referral system – introduce other affiliates and earn a 5% bonus on all the commissions they earn.
6. Regular affiliate contests that pay out thousands of dollars in extra bonuses.
7. Special affiliate-only deals you can offer to your own list for added profits.
8. Lifetime commission on sales.
9. Hundreds of downloadable and CD-based products you can sell, in niches including self-development, creative writing, health, lifestyle, software, motoring, and so on.
10. WCCL has a ten-year track record, with over 600,000 online transactions. The programme (and indeed the company) is reliable, honest, and isn’t going to disappear any time soon.
In addition, I should mention that WCCL’s products are professionally produced, and designed to go on selling for years to come.
In contrast, many ClickBank products are thrown together quickly and just as quickly rendered obsolete by “the next big thing” – meaning that if you don’t grab loads of sales in the weeks immediately after launch, you are likely to miss out.
Aside from the money I earn from WCCL as a writer and editor, I make around $800 (roughly £500) per month from them in affiliate commission.
Even though that’s a modest sum by super-affiliate standards it comes in very useful to me, and also makes me one of their top ten affiliates. That in turn means I receive regular additional bonuses from the company.
OK, I do have certain advantages as the creator of some of WCCL’s products (e.g. Write Any Book in Under 28 Days) but I get no special privileges as an affiliate. If I can make this sort of money every month, I’m sure you can do
just as well, or better!
How to Become a WCCL Affiliate
Joining the WCCL affiliate programme is easy. Just visit the affiliate sign-up page and complete the simple application there. Within a short time your application will be checked and (probably) approved. You will then be able to obtain the code for a wide range of banners and text links, all with your affiliate info embedded. All you have to do then is copy and paste this into your blog or web page in the appropriate places.
Trust me, it’s not rocket science!
Hints and Tips
Here are some hints and tips from my own experience for making the most of the WCCL affiliate programme…
1.Just putting a banner on your web page is unlikely to generate many sales. It’s much better to put a review of the product in question with your affiliate link included, so that people wanting to buy as a result of your recommendation will click through this to the sales page. WCCL have no objection to affiliates buying products for review through their own links (so you can effectively get them for up to half price).
2. If you’re going to write a review, try to make it look objective. Yes, you want people to click through your link and buy the product – but if your “review” appears to be more of an uncritical hype, some people are likely to be put off. So praise the product’s good points, by all means, but if there is anything you dislike, don’t be afraid to say so. People will trust your judgement more.
3. Consider offering an extra incentive of your own to secure the sale. For example, you could offer an extra mini-report on a topic not covered in depth in the product you are reviewing, or simply a list of relevant websites. Obviously, you will need to ask people to send you a copy of their email sales receipt so that you can send them their bonus after they have bought the product.
If you have any queries you can contact WCCL directly via their helpdesk at www.myhelphub.com.
Good luck, and I hope to see your name on the list of WCCL affiliates soon!
Category: General Advice